Virgin Voyages to Part Means With Key Cruise Retailer

Virgin Voyages broke new ground when it arrived to the retail spaces onboard its Scarlet Girl and Valiant Woman cruise ships, giving extra than 50 initially-at-sea, substantial-close-brand name retailers operated by Harding, a cruise retail professional.

But now the two businesses are parting methods, and likely forward, Virgin with do the job with Starboard Cruise Solutions, an LVMH Moët Hennessy Louis Vuitton corporation.

Harding’s Withdrawal to Start in April

Harding, the world-wide cruise retail expert that operates 300-as well as retail retailers on extra than 100 cruise ships, stated its partnership with Virgin Voyages will arrive to an finish this year, with the withdrawal of its retail providers starting up in April.

The corporation has supplied retail solutions to Virgin Voyages because its very first ship, Scarlet Woman, debuted in 2021. It also operates the retail spaces on Virgin’s next ship, Valiant Lady, which entered assistance in March 2022.

Photo Credit rating: Virgin Voyages

The retail areas aboard Virgin ships are sprawled throughout some 6,000 sq. feet and characteristic innovative solutions like restricted-version vinyl data and luxury items from major brand names such as Bulgari, Chanel and Vivienne Westwood. All instructed, Harding mentioned it sells about 100 manufacturer goods on the two Virgin ships.

Harding CEO James Prescott reported, “We have had wonderful entertaining top the cruise retail proposition and doing the job as two impressive companies with shared values for six years. But at times we need to have to portion as friends and make some rough alternatives together close to what’s suitable for enterprise and business products.”

He additional, “We desire all people at Virgin Voyages the really most effective, and will be performing tricky to redeploy the Harding+ workforce members who have been aspect of the Virgin ship groups elsewhere into our community.”

Virgin Voyages Harding Store
Virgin Voyages Harding Store (Photo Credit score: Harding)

Virgin Voyages reported the cruise line and Starboard will collectively curate the portfolio of manufacturers, and personalized-built collections visitors will discover on Virgin’s ships.

Virgin Voyages Involved Vice President of Lodge Partnerships Sally Barford reported, ”For extra than 6 years, we’ve appreciated an incredible partnership with Harding and their crew, but we have mutually made a decision that it is time for the two brands to investigate what’s following.”

New Chances for Harding

In current a long time Harding has expanded its cruise line contacts and identified new small business. In 2020 it signed contract extensions to 2027 with P&O Cruises and Cunard.

In 2021 Princess Cruises made a decision to out-source its retail functions and partnered with Harding to cope with retail across its fleet as cruises ramped up subsequent the pandemic suspension.

Prescott mentioned, “We have 13 new ships launching with Harding as their retail spouse and have numerous much more possibilities for onboard teams, so we feel very constructive these new roles will be found as our small business continues to develop at rate and we keep on to innovate in all aspects of cruise retail operations. We of program continue being centered on attaining our business plan.”

Virgin, in the meantime, has two more ships scheduled to enter assistance this yr. Resilient Lady was scheduled to debut in Athens in August 2022 but was delayed because of to offer chain troubles and crew shortages. The ship is slated to get started sailing in May 2023. Excellent Girl is predicted to enter assistance in late 2023.

Virgin Voyages Cruise Ship