Virtuoso Exploration Reveals Major 2023 Travel Tendencies For Canadians

Luxurious journey network Virtuoso claims exploration has identified when, where by and why upscale Canadians will be venturing in 2023.

In Virtuoso’s 2022 Manufacturer and Travel Trends Exploration, executed in collaboration with YouGov, far more than 500 Canadian travellers were surveyed. The vast majority – 75% – stated relaxation and disconnecting as the main incentive for using a leisure excursion, followed by adventure, which is just about 2 times as essential for Canadians than for global travellers (41 per cent compared to 25 per cent).

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Additional revelations include things like an affinity for sunny destinations (nicely, we form of knew that), expedition cruises and a willingness to shell out huge and stay more time.

Canada Virtuoso Event&#13
Journey advisors at a Virtuoso celebration in Toronto.

Thawing Out

Virtuoso’s research showed 61% of Canadian respondents most popular seashore holidays, followed by city exploration (47%). Canadians are equally as most likely to journey to Europe as they are to travel inside their personal nation, and they confirmed a choice for the Caribbean or West Indies (36% as opposed to 20% globally) and Mexico (30% compared to 16% globally), possible due to a drive to escape to warmer climates during the winter months.

Loved ones Travel: Great For All people

Canadians indicated the most well known means to journey are with a husband or wife or considerable other and multi-generational relatives journey. Travelling with faculty-age children is regularly well known. More than 50 percent of those people surveyed feel travel is vital to the advancement of children below 18.

Shelling out Significant, Keeping Extended

Relative to 2019, travellers system to commit 12% far more in 2023 and the expected annual devote for Virtuoso-recommended travellers in 2023 is a exceptional $20,000 for every human being. Even though Virtuoso consumers took about the exact same range of excursions in the past year as other travellers, Virtuoso-suggested travellers took for a longer period visits, used far more nights in accommodations, rentals and cruises, and skewed more to international outings.

Travel Advisors vs. Do it yourself: No Contest

Canadians favour applying vacation advisors much more than other travellers globally, and 73% of people surveyed typically exploration a excursion two to eight months in progress. They are also twice as very likely to treatment about developing a journey encounter that most effective matches their expectations about selling price (66% percent Virtuoso-suggested travellers vs . 33% Do it yourself).

Non-suggested travellers expended $8,400 CAD for each person on travel in 2022, though Virtuoso’s Canadian shoppers used $19,600 CAD for every individual – which Virtuoso suggests suggests they prioritize travel much more than other people and also extremely price their journey advisor. Surveyed travellers cite particular benefits and values, complimentary perks and updates, VIP treatment method and rare entry, advisors’ firsthand knowledge and a world wide community of companies as the top rated causes for booking with a Virtuoso journey advisor.

Catherine Maisonneuve (TravelPulse) et Uma O'Leary, GM for Canada (Virtuoso)&#13
Catherine Maisonneuve (TravelPulse Canada) with Una O’Leary, GM for Canada (Virtuoso)

“Virtuoso has much more than 2,300 journey advisors in Canada positioned coast-to-coast, and this number has developed by 13% considering the fact that 2019,” stated General Supervisor, Virtuoso Canada Una O’Leary.

“Travellers appear to advisors to help save them time, offer professional steering and give an added layer of protection if a little something goes incorrect.”

Top rated Places for Canadians In 2023

Virtuoso tapped into its facts warehouse of far more than US$63.6 billion in transactions to determine the major destinations of 2023, as determined by Canada-based mostly travellers:



United States

Dominican Republic

United Kingdom